Making a
Bad Day Better

Tailored assistance products for your customers.

We create and scale digital assistance products

We provide Business Partners with assistance products that drive revenue and loyalty and enhance their customer experiences. Making bad days better for their customers.

Our products

Three keys to make a difference

Customised products

White-labelled assistance solutions that boost the products and services of our business partners, increasing revenues, loyalty and differentiation.

Simplified experience

Our platform creates simplified and transparent experiences to provide real-time resolution and fully managed, white-labelled, omni-channel customer journeys.

Revenue & loyalty

Our products are designed to increase conversions and provide additional revenue opportunities – all while improving customer satisfaction.

Our products

Card Protection Plan

Our products are designed to make bad days better for your customers by providing them with assistance when something goes wrong.

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FoneSafe Classic

Keep your customers' devices safe and connected with comprehensive mobile security and assistance services.

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Asset Secure

Extended warranty and security for your customers' valued appliances along with entertainment benefits.

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Asset Care

Comprehensive protection for appliances and devices, keeping customers safe at home and on the move.

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CPP Health Protekt

Health protection with teleconsultation, entertainment subscriptions and complimentary insurance coverage.

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CPP Liv Plus

Comprehensive health and wellness benefits with OPD, health check-ups, music and term life insurance.

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Connect with CPP India to explore what we can build together.

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About CPP India

Our Purpose

CPP India exists to make a bad day better, keeping people's worlds turning so they can live their everyday uninterrupted and with more control. Our colleagues are driven by this purpose and make life smoother for millions of consumers who may have broken their mobile phone, lost their payment cards or need a doctor's consultation.

Our products

What We Do

CPP India is a leading assistance services company delivering comprehensive assistance solutions for BFSI partners and their customers. Since 2008, we have specialized in designing bespoke product propositions for the Indian market, working closely with local partners, insurers and third party service providers to create customized propositions for retail banks, fintechs and non banking financial companies (NBFCs).

Our People

Our people are at the heart of everything we do. We are a diverse team of professionals passionate about making a difference in our customers' lives.

We foster a culture of innovation, collaboration and continuous learning to deliver the best possible outcomes for our partners and their customers.

Our Values

The values that define us ensure we can anticipate, innovate and adapt to clients and customer's needs, keeping our business moving forward.

Keeping it simple means we focus on what we're good at and always communicate in a straightforward way.

Curiosity means embracing the freedom to explore innovative ways to make a difference and deliver outstanding experiences.

Being brave means that it's ok to challenge and take a leap of faith if the intention is sound, not being afraid to try something new and inspiring others to do the same.

Working together means strong camaraderie and collaboration as we strive to do things better.

Consider it done means we can be relied upon to do the right thing and deliver on our commitments, taking accountability to make things happen.

Connect with CPP India to explore what we can build together.

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Our Products

Tailored assistance products that make bad days better for your customers.

Assistance when it matters most

Everyday life can be challenging, complex and fast paced. We create tailor-made products that bring value to your business and make bad days better for your customers through removing hassle when something goes wrong.

Our products can be embedded or sold as an ancillary offering and when integrated at relevant points in your customer journey, they provide critical value and differentiation.

How our products serve clients

01

Customised products

Co-creation and delivery of bespoke products, insurance and lifestyle services – in combination with third parties – to fit your customers' needs

02

Customer experience

Our platform creates simplified and transparent experiences to provide real-time resolution, in addition to fully managed, white-labelled, omni-channel customer journeys.

03

Revenue generation and loyalty

Our products are designed to increase conversions and provide additional revenue opportunities – all while improving customer satisfaction.

Our Products

Designed to make bad days better for your customers.

Card Protection Plan

Protect cards and peace of mind. Card Protection is India's first comprehensive service to protect you in the event of card loss, theft, damage, or fraud. Simply make one phone call to our free 24-hour helpline from anywhere in the world and we will block all your lost cards.

We will provide you with emergency travel and hotel assistance so that you are not stranded when travelling. Our add-on insurance cover will also protect you against fraudulent transactions caused by loss, theft, counterfeiting, skimming, phishing and online frauds from as far back as 30 days before the reported loss.

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FoneSafe Classic

Device Security Simplified. Your expensive smart devices enable you to communicate, connect, transact and carry on with your days. We help keep the personal information and confidential data stored on your devices safe and protect against accidental and liquid damage.

Includes Avast Mobile Security, Gaana Plus music subscription, PlayboxTV subscription, temporary smartphone replacement service, PAN replacement and protection against accidental or liquid damage.

View FoneSafe Classic details

Asset Secure

Get the secure advantage. CPP Asset Secure offers extended warranty for your valued appliances along with benefits to keep you secured and entertained.

Includes extended warranty for 12/24/36 months, single call card blocking, multi-lingual feature-related assistance helpline, preventive maintenance service, F-Secure Internet Security and PlayboxTV subscription.

View Asset Secure details

Asset Care

Comprehensive home and device protection. Our service protects customers with warranties for their appliances and software security for their devices, with additional benefits such as tv subscription services.

We also keep customers safe on the move with a card blocking and replacement service, roadside assistance and airport lounge services.

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CPP Health Protekt

Health protection with comprehensive benefits. CPP Health Protekt offers teleconsultation with qualified doctors, entertainment subscriptions including PlayboxTV and ZEE5 and complimentary insurance coverage for peace of mind.

Includes single call card blocking, unlimited doctor teleconsultation, PlayboxTV subscription, ZEE5 All Access annual subscription and complimentary insurance cover for accidental death up to INR 500,000 with hospital cash benefit.

View CPP Health Protekt details

CPP Liv Plus

Complete health and wellness package. CPP Liv Plus provides comprehensive healthcare benefits including teleconsultation, cashless OPD, health check-up vouchers and specialist consultations along with entertainment and protection benefits.

Includes unlimited teleconsultation, online pharmacy vouchers up to INR 500, health check-up vouchers (61 and 91 tests), cashless OPD, specialist consultations, ZEE5 subscription, Gaana Plus music subscription, PlayboxTV, preventive maintenance service and complimentary group term life insurance up to INR 375,000.

View CPP Liv Plus details

Connect with CPP India to explore what we can build together.

Contact us

CONTACT US

Get in touch with our team to learn more about CPP India's products and partnerships.

Get in touch

Whether you're a business partner looking to offer our products, or an existing customer needing assistance, we're here to help.

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Card Protection

1800 419 4000 (toll free) or 6000 4000 (prefix city STD code)
Available 24×7

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FoneSafe & Asset Care

1860-258-3030
Monday – Sunday, 11am – 9pm

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Registered Office Address

CPP Assistance Services Private Limited
A-370, Second Floor, Kalkaji
New Delhi – 110019, India

Corporate Office Address

CPP Assistance Services Private Limited
Tower A, Ground Floor, Smartworks, Golf Course Road,Sector 42
Gurugram – 122002, India